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Elements and Performance Criteria

  1. Establish criteria for identifying key relationships
  2. Identify key relationships
  3. Establish service structures for key relationships
  4. Establish monitoring procedures for key relationship services

Required Skills

Required skills

welldeveloped communication skills to

establish key relationships with clients and ascertain their service needs using questioning and active listening as required

liaise with others share information listen and understand

use language and concepts appropriate to cultural differences

administrative skills to maintain the currency and accuracy of documents held including application forms customer advice records customer information brochures and ensuring the quality of the record keeping system and compliance with regulatory requirements

numeracy and IT skills for

maintaining client records to meet the requirements of codes of practice

accessing and using appropriate software such as spreadsheets and databases

using internet information

welldeveloped literacy skills to read write edit and proofread documents to ensure clarity of meaning accuracy and consistency of information

selfmanagement skills for complying with ethical legal and procedural requirements

learning skills to maintain knowledge of changes to legislation and requirements

organisational and time management skills to sequence tasks meet timelines and arrange meetings

Required knowledge

relevant industry legislation and regulations

personal and other factors that may affect the clients needs

relevant industry codes of practice

principles and techniques of effective communication

principles and techniques of negotiation

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

maintain and use comprehensive knowledge of the financial services industry industry regulations codes of practice products and services provided by an organisation

use high level communication interpersonal negotiation sales and marketing skills

apply strategic planning and performance monitoring

recognise and adapt to any special needs of clients including cultural language race religion ethnic origin socioeconomic status and demographic needs

Context of and specific resources for assessment

Assessment must ensure

competency is demonstrated in the context of the financial services work environment and conditions specified in the range statement either in a relevant workplace or a closely simulated work environment

access to and the use of a range of common office equipment technology software and consumables

access to financial services product information

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples in combination are appropriate for this unit

evaluating an integrated activity which combines the elements of competency for the unit or a cluster of related units of competency

observing processes and procedures in workplaces or role plays

verbal or written questioning on underpinning knowledge and skills

evaluating samples of work

accessing and validating third party reports

Guidance information for assessment


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Key relationships definition will vary from organisation to organisation but will generally include one or more of the following:

previous dealings with the organisation (e.g. a regular client)

marketing potential including the potential for a client if satisfied, to refer many new clients to the organisation)

a special personal or business relationship between the client and principals/staff of the organisation.

Changing market conditions may include:

economic conditions

exchange rate

interest rates

media, publicity and public relations reports

political conditions

strength of the dollar.

Client profiles may include:

levels of language

personal details

the clients' needs in terms of the product or service provided.

Appropriate training may include:

leadership training

marketing training

other financial services training

product and service training

sales and relationship building training.

Administrative and research arrangements may include:

arrangements for producing information to be provided to clients, how it is generated and validated

frequency of contact

methods of contacting clients.

Legislative and regulatory requirements may include:

Australian Securities and Investments Commission (ASIC) Act, policy and guidelines

Consumer Affairs Act

Consumer Credit Code

contract law

Corporations Act

industry codes of practice

Insurance Act

Life Act

Privacy Act

social security regulations

State and Territory legislation

Taxation Acts

Trade Practices Act

trust law.

Procedures for representatives to report may include:

keeping good records and protecting clients' privacy and confidentiality of information

system of reporting on contacts and status of the relationship.

Key Performance Indicators (KPIs) may include:

clients' level of satisfaction as measured by surveys

gaining new business from existing clients

retaining clients.