Elements and Performance Criteria
- Establish criteria for identifying key relationships
- A definition for identifying a client as a key relationship to the organisation is established
- The definition for key relationships is communicated to staff and, if relevant, to agents for the organisation
- Arrangements are made to regularly review the organisation definition of key relationships to take into account changing market conditions and client profiles
- Identify key relationships
- Existing clients are reviewed by representatives and management, using the definition for key relationships, to form a database of key relationship clients
- Senior representatives are identified and/or allocated to each key relationship
- All staff are informed of key relationships and the responsible representative for each key relationship
- Establish service structures for key relationships
- Appropriate training is given to representatives who deal with key relationships
- Administrative and research arrangements to support key relationships are established
- Service guidelines including terms of trade and fees are established for key relationships and communicated to representatives
- Organisation capacity briefs are prepared for key relationships including clear statements on standards of service, quality assurance procedures, reporting arrangements and compliance with legislative and regulatory requirements
- Establish monitoring procedures for key relationship services
- Procedures for representatives to report on key relationship service delivery are established
- Reporting arrangements that protect client confidentiality and comply with industry codes of practice and legislative and regulatory requirements are established
- Client satisfaction surveys are conducted with key relationships and results communicated to staff
- Complaints are resolved efficiently and analysed for potential service improvements
- Regular reviews are made of key relationship service delivery against organisation standards and Key Performance Indicators (KPIs)